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Lindsey wasn't quite sure what she wanted her film to look like.
After a few brainstorming sessions/emails together, and a lot of trust of me on her part, we made plans to keep it pretty simple.
These were our goals:
- Help clients get to know Lindsey's personality a little better to know she's a good fit as their therapist before they even show up for a session
- explain a little bit about what she does and why she does it
- showcase the space she creates, so clients can feel comfortable there
"Pulling together the most powerful, honest, and key parts of an interview while ALSO making them flow together naturally is a special science, ya'll... I could die happy knowing I can help people like Lindsey get their messages and services into the world."
You can check out Lindsey's website here
Oh social media....It's a love/hate relationship right?
There's even science to back up why we are so addicted - we literally get a dopamine release when we check our phones. It's wild...
Ian and I talk about the woes of the young adults growing up in this age frequently.
He, as a teacher, experiences it first hand every day with his students...
I didn't get a smart phone until the end of college and now children have them by middle school at least...
So instead of fighting something that we feel we can't really fight, how do we use it to our advantage?
How can social media be a good thing?
I think that if we choose our interactions properly and with purpose, social media can be a tool for growth, connection, and education. We just have to make the conscious effort to make it that way.
1. Take notice - start recognizing how you feel after social media scrolls or even after certain pictures pop up. Do the images make you compare yourself to others? Do you feel like you have wasted all that time? Do you just feel like shit a little bit deep down? Empty and bleh? This is how you know it is time for a change.
My experience: I was constantly comparing myself to other peoples work on social media for a long time. I especially envied those who looked like their life was just a breeze, traveling all the time and doing all these fun things. Isn't that annoying when thats how people represent themselves but don't talk about their background? Like WHAT THE HECK DO YOU DO TO MAKE MONEY PEOPLE?!?! It was infuriating to me. Once I started to notice all these feelings I knew it was time to make a change.
2. Find purpose - Start recognizing those posts that uplift you and make you feel better about your life. Start READING CAPTIONS! I know, I said it, crazy right? But that's where all the good stuff lives in Instagram if people are putting effort into it. If the post doesn't serve a purpose to you, why waste your time?
My experience: Honestly, I'm sick of half-assed captions. And I'm really sick of following wedding industry vendors who only talk about how beautiful everyone and everything is when all the people look the same -white, thin, & "attractive" - (There will be a blog post on this topic soon...). Diversity is important to me, it is a priority.
My friend Tyler McCall taught me that I need to inspire, educate, or entertain people with my posts so this is what I look for in other peoples posts. Could you imagine if everyone was this intentional? Some people just want to look at pretty pictures, but I want some depth ya'll.
3. Weed it out - start unfollowing. You don't have to do a big sweep all at once but as you spend time on social media, start unfollowing as you notice things that aren't serving you.
My experience: Just let it go - I know it's hard when you are running a business specifically and you feel like you need to be connected to certain people in the industry, but this is where you decide what is more important. For me, my own sanity and healthy relationship with something so common now is way more important to me than just following people "I should follow". Sometimes I will go and like a few things on peoples pages I don't follow for business, but then I let it go if I don't see any more purpose in their message.
4. Rebuild - Think about what you want to be learning, what messages you want to be seeing, & how you want social media to positively re-wire your brain. Then start building that sort of feed for you to experience when you pop online.
My experience: For me this has mainly been making sure I see different types of people - different ethnicities, larger bodies, different sexual orientations. The more I see these things, and read posts by these people, the more I fight against societal norms of beauty and normality.
I also make sure to follow people who bring peace to my day and ground me with their words. People who educate me with their experiences and women who are inspiring me to be stronger and not making me feel less than.
Make your interactions purposeful.
Make your time worthy.
Give yourself some grace and some love instead of forcing constant comparison into your mind.
This film was created to market for The Bloom! Workshop put on by Nicole Annette of Journal Junky. She used it on Facebook and Instagram to give people a better idea of what the workshop experience would be like and would therefore have a stronger interest in attending!
1) People are more drawn to video than text
Think about yourself here. When you are scrolling through Facebook, what are you most drawn to? I bet most of you can honestly say either pictures or video
Videos grab attention in a way that text just doesn't. We are drawn to visual stimulation because we can immediately relate to it. It becomes a part of our world without having to read and decipher a written message. Attention spans are shorter than they used to be for younger generations (unfortunately), but it is one of those facts of life that we must use to our advantage as we move forward. The positive of this phenomenon is that it encourages us to discover new ways of getting our point across and interacting with our world. Therefore, video can connect you with your clients more easily in this technological age.
2) Visually represent your story to clients no matter where they live
If you have a website to sell your products or services, this is most likely one of the first interactions your clients will have with you, especially if they aren't local to you. Therefore, you want that interaction to inspire them and allow them to relate to your product as well as who you are as the creator. Having a summary film of either your business or who you are is a powerful tool to connect with people on a human "face to face" level even if you aren't in person.
3) Create a more interactive webpage & social media presence
As simple as it may seem, using all different types of media will make your website more dynamic and interesting. Utilizing photos, text, and video will give your viewer more chances to learn about you and your product while experiencing it differently each time. This allows them to move through your page and feel more and more aware of your brand than with each interaction.
4) Gain a deeper connection with your clients
The more your clients know about you the better. One of the most powerful aspects of a small business is the story behind it. Especially the story of why you create what you do. It is personal, relatable, and it encourages people to want to support your work because it has a purpose that resonates with them. Big businesses don't have this connection, so I think we should embrace the beauty that small business provides us with as much as possible. Therefore sharing your story with them on your website when it doesn't take time to read is a way to create this